Wed 8 Jun 2005
Suntory Boss Coffee – Canned Coffee ( Japanese )
What is it with Asian and European packaging that is so cool? (Check out the Korean Soy Milk drinks ) I was at the Sunshine Japanese market down on Astor place on East 9th and this fine selection of canned coffee caught my eye : The Suntory Boss Coffee collection The Suntory Boss Coffee website is pretty over-the-top with its high graphic Flash intro. Here you have all kinds of flavors and sizes but for me its the name and the logo that’s pretty cool. I love the stylized 70′s businessman with the old school Sherlock Holmes type pipe. When I was living out in Beijing a few years ago, a lot of the local companies that wanted to market to Westerners always had photos of old school Caucasian businessmen or these faux blonde models. Actually a lot of my Caucasian friends who were out in Beijing became models for these adverts and you’d see their faces on billboards all over town. It was pretty hilarious actually. The problem was that there was limited inventory of clip art / models so you would see the same model in multiple ads for multiple products and restaurants.
Anyhow I reached for the Boss Super Blend Coffee, which I have no idea why it is the “super blend”. The taste itself is pretty good but it’s nothing on the level of a canned FiveBucks coffee or a Red Bull / Monster. You would probably have to down about 2 or 3 of these for that type of caffeine effect. I would be interested in hearing how the Japanese view this drink – please send me your comments. Can I order a Boss + Brandy at a bar in Japan? ha ha.
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