Wed 7 Apr 2010
Siggi’s Natural Icelandic Skyr Yogurt – Columbia Business School
CEO (Columbia Entrepreneur’s Organization) Meeting
Columbia Business School
So, just a few more weeks before I graduate and although I can’t wait to have a life again, I am definitely going to miss the seeing my friends, professors, and learning a ton of amazing stuff. But maybe just as important is the ability to randomly meet some cool people like Jerry Greenfield of Ben and Jerry’s at panels and school events.
A few weeks ago by complete random last minute chance, I checked out a talk hosted by Siggi Hilmarsson who happens to also be a CBS Alum. Now, I’ve been able to listen to some great entrepreneurs but I really like Siggi’s story because I can actually relate to the guy in many ways: He graduated. He didn’t have a job lined up. So he went into consulting but hated it. Then one winter, because he couldn’t go home to Iceland, started to miss the premium all natural yogurt (skyr), so he decided to make his own. After fooling around with many batches, he started to sell it at local stores in NY and at the farmer’s market in Union Square. Today, it’s available nationally at Whole Foods.
If you haven’t tried it, it’s premium yogurt and comes in many flavors such as blueberry, acai, grapefruit, vanilla, orange ginger, and pomegranate & passion fruit. Unlike many other premium yogurts on the market, Siggi’s is sweetened with agave nectar – same sweetener used in may RAW recipes and because it is strained, it contains 2-3 times the amount of protein. Enjoy!
hmm. I guess, being able to attend talks like this is good enough reason to make the trek uptown post graduation.
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