Ok before you dis the silly name, check out what they actual have to sell. That’s what I did one day when the line at Starbucks was annoyingly long and I immediately became a huge fan of BreadTalk. Unlike all the faux bakery places here in Beijing, at BreadTalk you can get good decent bread (of course) and also some really unusual, great tasting combinations of bakery goods that you can’t get anywhere else. Each pastry is sells in the range of 6-8 RMB ($.75 – $1.20)
For example, one of my favorites is the toast with ham and egg. Something you could make at home OR just get on the run at BreadTalk!!! They also have a ton of these ‘cutesy’ pastries such as the coco bear filled with chocolate and coconut (it is Asia after all – think Hello Kitty).
I think BreadTalk has some real potential, and would love to see how it would do in the states. So far it’s pretty successful with over 400 bakery stores in 16 countries such as Singapore, China, Hong Kong, South Korea and the Middle East. The holding company also operates more than 10 Michelin Star Din Tai Fung restaurants in Singapore and Thailand, as well as over 30 award-winning Food Republic food atriums in Singapore, PRC, Hong Kong and Malaysia.
I also like that I can get an Americano at BreadTalk for a fraction of the price at Starbucks and then walk through the Starbucks cafe on my way to work.